A Simple Guide to Google Business Profiles for Small Biz Owners

Your Google Business Page. It might not sound mega exciting, but if you run a small business, this little profile is one of the best ways to get found online in your local area.

And the best bit? It’s completely free to host your Google Business Profile allowing customers to locate you and your services. No monthly fee, no sign-up cost, just a huge shop window for your business and you to be found.

You know when you search for a business and a box pops up with opening times, reviews, directions, and photos? That’s a Google Business Profile. It tells people who you are, where you are, and why they should choose you.

Here’s what it does: Helps people find you. Local customers use Google to search for things like “personal trainer near Sheffield” or “Rotherham cake maker.” If you’ve got a Google profile set up properly, you’ve got a better chance of appearing and in turn, selling your services.

Builds trust. Google is massive. In fact, Google holds a commanding 93.3% share of the UK's search engine market as of April 2025. That’s why having a well-optimised Google Business Profile matters. If your info looks proper tidy and your reviews look solid, you’re already ahead of the competition, whether you're running a café in Barnsley or a mobile phone business in Chesterfield.

Shows off your best bits. Photos of your work, opening hours, services, your contact details, with a Google Business Profile, it’s all in one place. And you can update it whenever you like!

But here's the thing: setting it up properly matters. So does keeping it up to date. If you're a local business owner whether you're in Sheffield, Doncaster, or right here in Rotherham like me, don’t overlook the long-term benefits of a well-set-up profile. If it feels too much, that’s where we come in and help you.

We help small businesses across South Yorkshire (and just over the border in Chesterfield too) get their profiles optimised, whether it’s setting one up from scratch, or giving it a proper tidy-up an enhancing what you already have.

Not sure if yours is working for you? Drop us a message and we’ll take a quick look, no pressure, no strings!

Let’s get you found.